Contouring is literally everywhere, and now it's gone where you never would have expected: your eyes. Why, you might ask? The answer is simple: to add dimension and enhance their shape, just like contouring any other part of your face (or body). Focusing on three different looks, this video from Sephora breaks down how to contour based on your eye shape—whether your crease is hidden, barely visible, or visible. Helen's insider tip? Matte eye shadows will always make the eyes appear larger, and she likes to work with neutral shadows in two shades darker than the skin and two shades lighter than the skin to create a really natural look. We recommend picking up the Kat Von D Shade + Light Eye Contour Palette ($46) and trying some of Helen's tips this weekend for a fresh new look!