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The Sunburn Solution You Don’t Know About (Hint: It’s Not Aloe)

In this day and age, nobody intends to get burned, but sometimes it just happens. Even to the most well-meaning of skin protectors and SPF wearers, the sun can get sneaky, and you head home after a...

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The Bronzers Gigi Hadid, Kim Kardashian, and More Swear By

We don’t know about you, but we don’t limit our bronzer use to the summer months. In fact, we tend to reach for it when we’re feeling particularly pasty (which, sadly, encompasses about 75% of the...

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A Simple Trick for a More Organized, Productive Life

I am a chronic procrastinator. I once came across a meme on Instagram that made me laugh out loud and preach "so true, so true" to myself. It said, "I either respond to your text the second I see it or...

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Beauty School Confessions: 5 Hairstylists Share the Worst Lessons They Learned

With all of the cutting-edge (pun intended) hairdressing techniques stylists use today, it’s kind of crazy to think that highlighting caps and perms with toxin chemicals used to be the norm. We thought...

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How to Make a Good First Impression, According to Science

We’ve all been there. You’re about to meet that long-awaited blind date, or maybe you’re interviewing for a job. So much weighs on this moment, and many of us find we fumble under the pressure of...

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Zoe Saldana on Skin Secrets and Leaving a Legacy

We didn’t think it was possible we could love her more than we already do, but Zoe Saldana just proved us wrong. InStyle recently released behind-the-scenes footage from its photo shoot with Saldana,...

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4 Healthy Breakfast Parfaits to Fuel Your Morning

You’re hauling ass to work, but you need a fast, filling breakfast to fuel you first—and give you the strength to pass on office bagels. So make one of these quick, healthy parfaits (Pinterest-y mason...

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Why You Should Trade Black Eye Makeup for Blue

There’s no higher beauty staple than black eyeliner. Except maybe black mascara. We’re here to challenge both of these makeup essentials for the simple reason that there’s a better alternative to basic...

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The Water Bottle of the Future Is Here, and People Are Freaking Out

Why is it so hard to drink more water throughout the day? I, like apparently a lot of people, am a chronic under-drinker of water. Sometimes I go six hours without drinking a single sip of the stuff. I...

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Beauty Boss: Cassandra Grey’s Journey to Violet Grey

In our new series, Beauty Boss, we’re highlighting individuals who are owning the beauty space and turning it upside down in new, innovative ways. You’ll be able to get an exclusive look at their very...

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Why Oil-Cleansing Your Hair Is a Game Changer

As of last year, oil had become the ugly duckling–turned–beautiful swan of the beauty world. Formerly avoided like the plague (Clogged pores! Greasiness! Breakouts!), oil is now being slathered on by...

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Is Urban Outfitters the Next Beauty Hot Spot?

If we asked you to name the top beauty retailers in the country, one or two names might spring to mind. We’re going to go ahead and assume Urban Outfitters wouldn’t be one of them—but that might just...

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This Ancient Persian Method of Hair Removal Is Going Mainstream

It only takes a few minutes of Google searching to find out hair removal has been an area of concern for centuries. While lasers, shaving, and waxing are certainly popular modern-day solutions for...

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Exclusive: Getting Ready With Bryce Dallas Howard

In case you were wondering what Bryce Dallas Howard has been up to since The Help, or even Twilight: Breaking Dawn, here’s the answer: a lot. Not least of which involves filming one of the most...

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Kendall Jenner Is a Total Girl Boss in Her First Ad for Estée Lauder

Last November, Kendall Jenner was named the face (and muse) of beauty powerhouse Estée Lauder—one of the smartest things the brand has ever done, considering her plugged-in, social media–savvy fan...

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How to Make Your Eyes Look More Awake with Makeup

You don't have to be awake to feel awake, as New Beauty proves in this easy-to-follow video. The best part? You’ll be ready for your day in only 5 minutes! Pre-work coffee run anyone? 

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Father’s Day Gift Guide: 10 Grooming Gifts He Won’t Buy Himself


As much as we love our dads, figuring out what to get them for Father’s Day can be utterly excruciating. Perennially picky, vague, and downright mystifying, fathers make shopping for them a task that...

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Now Trending: Slicked-Back Hair for Summer

We are huge fans of blowouts, beach waves, and anything that involves body. But in summer, when humidity increases, sweat happens, and frizz and flyaways loom, sometimes it's best to skip the hassle...

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Could This Be the Magic Pill for Perfect Skin?

In our modern age, popping a pill for better skin isn’t necessarily revolutionary. Taking a pill for better skin that doesn’t contain hormones, antibiotics, or retinoids? Now we’re listening. The...

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The Most Universally Flattering Lipsticks, According to Makeup Artists

A universally flattering beauty product is a rare find—which is why it usually grows to cult status once it’s discovered (see Nars’s Orgasm, Essie’s Ballet Slippers, and Benefit’s High Beam). A...

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