When Korea’s BB Cream craze expanded (or rather, exploded) into the U.S. in 2011, we were suddenly made aware of just how far ahead of the skincare game Asia was in terms of both innovation and technology. Since then, we’ve seen other Asian beauty products, like CC Creams and sheet masks, introduced to America under crossover brands like SK-II and AmorePacific (both of which are sold at Sephora). Of course, it was only a matter of time before more niche Asian brands found a place on the average American woman’s medicine cabinet.