What do you do when the familiar and comfortable stops working? In blogger Jane Aldridge of Sea of Shoes’ case, the answer is simple: You chop it off and dye it. Aldridge is known for her elevated, unexpected, and vintage-influenced style, and also for her shockingly red hair—a shade that instantly sets her apart in a swarming sea of style bloggers. Which is why we were surprised to find out that this signature fiery shade—which seems so fitting with her style and complexion—isn’t actually her natural color. “My hair is naturally light brown, but I have been dying it red for six or seven years now,” Aldridge tells us. “I’ve always been extremely pale, so red seemed natural, and it definitely worked with my complexion. I loved it.”