"Beautiful is a great word." Yesterday, Dove launched Choose Beautiful, a new campaign that delves into the precarious relationship we have with our own self image. The film was shot in five international cities, presenting women with a choice regarding the way they view themselves by eithering choosing “average,” or “beautiful." Shockingly, 96% of women did not choose the word “beautiful” to describe the way they look. Click the eye-opening video above to learn how these brave women explain their choices.