When Kim Kardashian and Jared Leto make a groundbreaking, world-shattering, communal beauty decision—on the same day and in the same location (Paris), no less—it’s time to take a long, hard look at our society and ask: What is going on right now? While we never, ever would have thought these two would jump on the peroxide bandwagon, we do take it as proof that the platinum blond movement is still going strong, regardless of gender, race, tastes, or reality TV show background.