We live in an instant gratification culture. Some might call our generation lazy, we prefer “innovative” or “whip-smart” (obviously). Thus, when on-demand beauty apps burst into the scene early last year, bridging the worlds of tech and beauty, it’s no surprise women everywhere rejoiced and officially swore off their blow-dryer. The latest one on our radar? The Glam, a brand new app launched by Cara Santana, an actress and founder of Cara Disclothed, and Joey Maalouf, one of Hollywood’s most in-demand hairstylists. When we asked Maalouf what sets The Glam apart from the rest, he was quick to reply: “We saw that there was something lacking in the market place, so we wanted to create an on-demand beauty app that was both advantageous for the stylist and beneficial for the customer,” he says. “The crux of what we created is a virtual agency where stylists can build and grow their own brands.” Unlike other apps, anyone can sign up, and depending on your level of expertise, the app will determine your level ("bsg" is one year of experience, "jrs" is two to five years of experiences, and "vip" is a sought-after stylist with more than five years experience); then, customers can then choose from different stylists and filter by level, pricing, and more. Another unique feature? Like the ever-popular ride app Uber, stylists can be “on duty” and will receive appointment requests. They then have to be quick to respond, and accept appointment requests before others do. “I’m coming from the hairstylist’s perspective, and I wanted to make sure that whatever we put out into the market place would be designed to fit not only the consumer’s needs, but also the stylist’s,” Maalouf explains. Innovative and whip-smart, indeed.