Fun fact about Gisele Bundchen? The Brazilian supermodel doesn’t own a brush. Seriously. “After I apply conditioner, I pass my fingers through my hair and let it dry naturally,” she says. “Every once in a while I comb my hair in the shower, but I don’t comb or brush after that.” And yet, in spite of all that, her honey-colored locks have inspired at least a decade of beach hair and now, a Pantene contract. Bundchen will star in the brand’s print and TV campaigns—both traditional and more creative: did you catch her flipping cups instead of hair on Jimmy Fallon last night?
Bundchen’s been the face of Pantene in Brazil since 2007, so she’s already intimately acquainted with the brand, counting its Pro-V Deep Restoration Complex Weekly Rehab Crème ($7) among her winter must-haves. Turns out her husband’s a fan, too. Who knew the Patriots’ QB had the same beauty routine as the world’s highest paid supermodel? “We share lotion, shampoo, conditioner, toothpaste…” says Bundchen. “We actually pretty much use the same things, just not fragrance or deodorant!” They also share the same bad hair day trick: Bundchen calls their mutual messy buns “the fastest and simplest solution”. We’re happy to jump on the Bundchen-Brady beauty bandwagon.